How to Enter the US Market Without Burning Your First 18 Months The United States is the most attractive market in the world for a foreign company with real ambition. It is also the most reliably humbling one. I have seen in the past European companies (very well-funded, very strong in operation, with excellent products […]
What Happens Between the Contract Signature and the Renewal And Why Most Companies Get It Wrong What happens in between determines everything. In between the time your SaaS contract with a customer is signed and renewed (12 months for monthly contracts, 24 months for annual contracts and 36 months for multi-year contracts), a lot can […]
Why PE-Backed Companies Are Preferring to Hire Fractional Executives over a Full-Time C-Suite by Cyril Moreau, Founder & CEO, International Executive Consulting There is a fundamental shift going on in how private equity backed companies put together their executive teams, but it’s a trend that nobody is willing to discuss. A lot can change over […]
Why Fast-Growing SaaS Companies Keep Losing Customers They Should Have Kept by Sandrine Moreau, Fractional Chief Customer Officer, International Executive Consulting As a SaaS grows rapidly, it can be difficult for founders and leaders to appreciate that there will come a day when growth slows down. In the moment, all is well, new logos are […]
Q1 2026 Recap & Q2 Outlook From the CEO: Momentum Is a Choice Q1 2026 confirmed what we set out to build at IEC, a firm where strategy and execution are inseparable. The demand environment is strong. Companies across North America and Europe are under real pressure to grow faster, enter new markets with discipline, […]
Executive Summary The customer experience (CX) transformation has become a mainstream strategic priority for many organizations. “Is customer experience important?” Boards and investors want to know. Executive teams are scrambling to respond to this new imperative by building customer experience capabilities, deploying new technologies and processes, launching cross-functional transformation initiatives all with the goal of […]
Why Operational Leadership Is Being Redefined and Why Most Organizations Still Get It Wrong Introduction For decades, the role of the Chief Operating Officer (COO) has been shrouded in ambiguity. For decades, many have asked what are the core responsibilities of the COO, or asked the more profound question: what is the primary function of […]
Executive Summary The phrase “customer-centric” is bandied about by just about everyone. Every organization in the world says they are customer-centric, and the term gets bandied about at conferences, in marketing campaigns, and in corporate literature and from the mouths of the most senior leaders in organizations. We have a whole lexicon of phrases associated […]
Why Artificial Intelligence Is Becoming the Greatest Operational Force Multiplier and the Most Underestimated Governance Risk in 2026 Introduction Industrial and manufacturing firms entered 2025 under pressure to modernize. Things were getting tough. Labor shortages were still a problem, and the supply chains were still fragile. Our customers were demanding more reliable, traceable and faster […]
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